Director + Creative Director
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Google Play + Ready To Play

Creative Direction

 

SPOTLIGHTS ON

 

Fog rolls out. Cheers rise from a stadium immersed in shadow. Anticipation builds before a blinding beam of light cuts through the void, launching us into a showcase of the games, developers, and high-octane energy of Google Play. Taking over the stage at Game Developers Conference, the anthem “Ready to Play” transforms heroic key art and recognizable characters with dimensional light as we drive through editorial as sharp as it is fun.

 

Campaign directed with Michael Tavarez
Produced by
Scholar

 
 
 
 

Frames

 

Process

Credits

Production Company: Scholar
Creative Directors: Macauley Johnson, Mike Tavarez
Managing Director / E.P.: Kirsten Noll
Executive Producer: Kev Jones
Director of Production: Tyler Locke
Head of Production: Nicole Smarsh
Sr Producer: Michael Heil

 

Designers: Sam Bachman, Cristina Barna, Kenny Kerut, Jee Kim, Sean Martin, Danna Macias, Kyle Switzer, Dylan Blau, Justin C Harder, Anthony Madlangbayan
Animation Lead: Sam Bachman
2D Animators: Michael Cafarelli, Kenny Kerut, Vin Kim, Sean Martin, Kyle Switzer, Dylan Blau, Jip Jeong, Anthony Madlangbayan, Greg Rubner, Garret Walter
Compositing Leads: Matt LaVoy, Rachel Moon
Compositors: Kevin Njoo, Krystal Chinn, Ting Hsu, Michael Loney

 

Editorial: Scholar
Editor: Dom Strazulo
Assistant Editor: Adrianna McKinley