Macauley Johnson
AD + Design + Animation
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UHG + How Can We Help?

Art Direction + Design

'How Can We Help?'

 

Rest easy

 

...Because you're know you're in good hands when the first thing said is, "How can we help?" (in a visually creative way, of course!)

As GS has had an ongoing part in the creation of UHG campaigns, this was another opportunity to both refine and reinvent. I took the reigns for these spots and put a new focus on cel animation and dynamic transitions.

 

Produced at Gentleman Scholar

 
 

'What Works'

Credits

Client: UnitedHealth Group
Agency: Zebra
Production Company: Gentleman Scholar
Directors: William Campbell & Will Johnson
Executive Producer: Christina Roldan
Head of Production: Rachel Kaminek

Producer: Nikki Maniolas

 

Art Director: Macauley Johnson
Designers: Macauley Johnson, Danni Fisher-Shin, Trish Janovic, Kelly Jung, Angela Ko, Hanna No, Chris Phillips, Yuki Yamada
2D Animators: Macauley Johnson, Danni Fisher-Shin, Lauren Tom, Jeffrey (Jip) Jeong, Andrew Pabon, Henry Pak, Pablo Robleto, Andrew Tan

 

Cel Animators: Nicole Stafford, Sean Buckelew, Regis Camaro, Lyuben Dimitrov, Taik Lee, Jamal Otolorin
Compositor: Rachel Choi