(Sh)it's Lit
...When the whole GS family gets wild together for one massive spot. We brought the rubber-so(u)led, sweat-drenched, adrenaline-infused, cadence-crazy lyrics of Blackalicious' Sports Alphabet to life sparing no style or technique. The spot mashes cel, 3D, live action, illustration—you name it—and I had to throw in some 8-bit for good measure. Check out my frames and process below.
Press + Awards
Motionographer
StashMedia
Adweek
Billboard
One Show Gold Pencil, Craft - Animation
One show Silver Pencil, Consumer - Music Videos
AICP Gold Award - Animation
ADC 95th Annual Awards - Bronze Cube, Motion Graphics
Frames
Process
Credits
Client: Bleacher Report
Agency: barrettSF
Production Company: Gentleman Scholar
Directors: William Campbell & Will Johnson
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
Associate Creative Director: John-Patrick Rooney
Producer: Nikki Maniolas
Associate Producer: Nicole Smarsh
Art Director: Jordan Lyle
CG Supervisor: Tim Hayward
Design: Trevor Conrad, Chris Finn, Sarah Beth Hulver, Jordan Lyle, Mac Johnson, John-Patrick Rooney, Calla Donofrio, Hana Eunjin Yean
2D Animation: Chris Finn, Sarah Beth Hulver, Jordan Lyle, Mac Johnson, John-Patrick Rooney, Mike Tavarez, Shawn Kim
Cel Animation: Tristan Balos, Taik Lee, Stephanie Simpson, Harry Teitelman
Character Animation: Blake Beynon, James Lane
Music & Lyrics by Blackalicious